Markup Calculator
Calculate selling price and profit from cost price and markup percentage.
Markup is the percentage added to a product's cost to arrive at the selling price. It is the standard method retailers, wholesalers, and manufacturers use for pricing. The key distinction from margin: markup is calculated on cost, while margin is calculated on selling price. This causes significant confusion — a 50% markup and a 50% margin are very different numbers. This calculator converts between markup and margin, and finds the correct selling price for any target markup.
📋 How to Use This Calculator
Enter your cost price and markup percentage to get the selling price and resulting gross margin. Or enter cost and selling price to find both markup and margin percentages. The converter tab lets you instantly switch between markup and margin — essential when communicating with different stakeholders who use different conventions.
💡 Key Facts & Information
Markup to margin conversion: Margin = Markup / (1 + Markup). Margin to markup: Markup = Margin / (1 − Margin). Common pairs: 25% markup = 20% margin. 50% markup = 33.3% margin. 100% markup = 50% margin. 200% markup = 66.7% margin. Typical Indian retail markups: grocery 10–30%, clothing 50–200%, electronics 10–20%, jewellery 20–35% (on making charges; gold itself is at spot price), pharmacy 20–30%, restaurants 200–400% on food cost. GST complication: markup should be calculated on cost excluding GST; GST is then added separately to the final price.